What Can I Do in the Social Media Center?
The Social Media Center (SMC) provides objective industry intelligence, news and content you can share to your favorite social networks to help you build your reputation as a social Subject Matter Expert. By sharing a consistent stream of objective content about issues your buyers care about, you can build stronger market relationships with prospects and customers.
Where Does This Content Come From?
The SMC uses SocialRep's intelligence engine to scour the web for the latest news, blogs, product announcements and market dialog on topics your buyers and influencers care about. All collected content is filtered, sorted and scored before it’s pushed to the SMC, ensuring a constant source of objective, quality content to share with minimal noise.
What’s the Catch?
Your SMC host is investing in social media and inbound marketing because they believe you'll both be more successful when you build your own reputation as a social-savvy SME on topics youf both care about. The SMC is a clearing house for intelligence and insights about interests you share in common, and with your customers. Sure, your host has their own vision and ideas that they'd love for you to share, but unlike “Social Syndication” systems that other vendors offer, you choose what and how to share, so the burden is on your host to produce content you want to share, because it’s relevant and timely for your customers.
How Does This Help Me Succeed?
Research shows that success in social media comes less from endless self-promotion and more from helping buyers and influencers better understand problems and solutions. When you create a strong cadence of updates sharing objective industry information and personal insights, you’ll get better traction with fewer promotional updates and campaigns.
What Do I Have to Do?
When you log into the SMC, you’ll see two columns for each topic. The main column contains industry content you can share by using the social sharing widgets. The side column contains related content from your SMC host that you can read and share when you like. To simplify things, we’ve integrated Buffer to coordinate sharing across many accounts, or even teams. (See the Quick Start Guide for Buffer.)
Is That It?
It’s really just the start. The first phase of using SMC successfully is leveraging the intelligence to build a consistent cadence as a social-savvy Subject Matter Expert. As you get familiar with the SMC, your host will unlock additional functionality, including social lead generation, landing pages, lead qualification forms and more. You'll also have access to MDF programs to help you maximize and even tailor use of the SMC to your own business objectives.